42 facts in comparison
Two 27-inch 1440p WOLED monitors from the same generation, close enough on panel that the ports decide it.
The ASUS uses a Tandem WOLED, two emissive layers stacked, which is how it reaches 1,500 nits peak against the LG's 1,300. Both are large figures by OLED standards, where 1,000 nits was the ceiling until recently, and the gap matters less in practice than on paper: the ASUS is brighter in small highlights, and neither looks flat in HDR. ASUS also quotes marginally wider colour, 99.5 per cent DCI-P3 against 98.5, and a faster refresh, 280 Hz against 240.
The LG's case is the back panel. It has two HDMI 2.1 inputs to the ASUS's one, plus a USB hub the ASUS does not have. If a console and a PC both live on this monitor, that second input is the difference between swapping cables and not. Neither has USB-C and neither has a KVM, so a laptop still needs its own dock.
Everything else is shared: 110 pixels per inch, 0.03 ms response, a quoted 1,500,000:1 contrast, 10-bit colour, a glossy coating, and full height, tilt, swivel and pivot adjustment on a 100 mm VESA pattern.
Buy the ASUS if this is a PC-only desk and you want the brighter, faster panel. Buy the LG if a console shares the monitor, or if you want somewhere to plug a keyboard and a dongle. At 110 ppi neither is a text monitor first - these are gaming panels that happen to be very good at film, and both will show the same glossy reflection of a window behind you.
The spec sheet pulls in both directions. These are the gaps big enough to shape the decision — with the actual figures, and what each one means in real-world use.
More HDMI inputs connect more devices.
Higher refresh rates are smoother for gaming and scrolling.
The step from 60 to 120 Hz is obvious; differences above 120 Hz are far subtler in everyday use.
Higher brightness makes HDR highlights pop.
There is no single answer — it depends on what you will actually use it for. Match your priority to the pick below.
Drag the sliders to weight each category and re-rank the products to suit your priorities.
Specs last verified July 25, 2026LG 27GX704A-B: 32 of 42 specs verified (76%)ASUS ROG Strix OLED XG27AQWMG: 29 of 42 specs verified (69%)Unverified specs show as Unknown — never estimated, never scored
The ASUS ROG Strix OLED XG27AQWMG is the clear winner, scoring 97 to 80 on our VS Score. It leads on Picture. The LG 27GX704A-B answers back with stronger Connectivity. Pick the ASUS ROG Strix OLED XG27AQWMG unless Connectivity matters most to you — then the LG 27GX704A-B is the smarter buy.