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Comparison winner
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42 facts in comparison

LG 27GX704A-B vs ASUS ROG Strix OLED XG27AQWMG

Two 27-inch 1440p WOLED monitors from the same generation, close enough on panel that the ports decide it.

The ASUS uses a Tandem WOLED, two emissive layers stacked, which is how it reaches 1,500 nits peak against the LG's 1,300. Both are large figures by OLED standards, where 1,000 nits was the ceiling until recently, and the gap matters less in practice than on paper: the ASUS is brighter in small highlights, and neither looks flat in HDR. ASUS also quotes marginally wider colour, 99.5 per cent DCI-P3 against 98.5, and a faster refresh, 280 Hz against 240.

The LG's case is the back panel. It has two HDMI 2.1 inputs to the ASUS's one, plus a USB hub the ASUS does not have. If a console and a PC both live on this monitor, that second input is the difference between swapping cables and not. Neither has USB-C and neither has a KVM, so a laptop still needs its own dock.

Everything else is shared: 110 pixels per inch, 0.03 ms response, a quoted 1,500,000:1 contrast, 10-bit colour, a glossy coating, and full height, tilt, swivel and pivot adjustment on a 100 mm VESA pattern.

Buy the ASUS if this is a PC-only desk and you want the brighter, faster panel. Buy the LG if a console shares the monitor, or if you want somewhere to plug a keyboard and a dongle. At 110 ppi neither is a text monitor first - these are gaming panels that happen to be very good at film, and both will show the same glossy reflection of a window behind you.

PictureGamingErgonomics& designConnectivity

Tap a category to see which one wins it.

80Points
97Points

Where the ASUS ROG Strix OLED XG27AQWMG beats the LG 27GX704A-B

  • A higher refresh rate ?280 Hz vs 240 Hz
  • Higher peak brightness ?1,500 nits vs 1,300 nits
  • Slightly wider DCI-P3 colour coverage ?99.5 % vs 98.5 %
Scroll down for more details

Key real-world differences

The spec sheet pulls in both directions. These are the gaps big enough to shape the decision — with the actual figures, and what each one means in real-world use.

  1. HDMI portsConnectivity
    2 vs 1 — 2× more for the LG 27GX704A-B

    More HDMI inputs connect more devices.

  2. Refresh ratePicture
    240 Hz vs 280 Hz — 14% more for the ASUS ROG Strix OLED XG27AQWMG

    Higher refresh rates are smoother for gaming and scrolling.

    The step from 60 to 120 Hz is obvious; differences above 120 Hz are far subtler in everyday use.

  3. Peak brightnessPicture
    1,300 nits vs 1,500 nits — 13% more for the ASUS ROG Strix OLED XG27AQWMG

    Higher brightness makes HDR highlights pop.

Which one should you buy?

There is no single answer — it depends on what you will actually use it for. Match your priority to the pick below.

  • Best for picture ASUS ROG Strix OLED XG27AQWMG takes the category 100 to 71 — driven by refresh rate (240 Hz vs 280 Hz).
  • Best for connectivity LG 27GX704A-B takes the category 100 to 67 — driven by HDMI ports (2 vs 1).
  • The safe all-rounder ASUS ROG Strix OLED XG27AQWMG wins more of the categories that carry real weight, topping the overall VS Score at 97.

Where each one falls short

LG 27GX704A-B

  • Refresh rate: 240 Hz vs 280 Hz
  • Peak brightness: 1,300 nits vs 1,500 nits
  • 10 specs are unreported (shown as Unknown) and excluded from its scores.

ASUS ROG Strix OLED XG27AQWMG

  • HDMI ports: 2 vs 1
  • 13 specs are unreported (shown as Unknown) and excluded from its scores.

What matters to you?

Drag the sliders to weight each category and re-rank the products to suit your priorities.

Picture
Gaming
Ergonomics & design
Connectivity
Your ranking
LG 27GX704A-BYour pick82
ASUS ROG Strix OLED XG27AQWMGYour pick96

Score breakdown

Picture
LG 27GX704A-B71
ASUS ROG Strix OLED XG27AQWMG100
Decided by refresh rate (240 Hz vs 280 Hz) and peak brightness (1,300 nits vs 1,500 nits).
Gaming
LG 27GX704A-B100
ASUS ROG Strix OLED XG27AQWMG100
Ergonomics & design
LG 27GX704A-B100
ASUS ROG Strix OLED XG27AQWMG100
Connectivity
LG 27GX704A-B100
ASUS ROG Strix OLED XG27AQWMG67
Decided by HDMI ports (2 vs 1).

Picture

Screen size ?
27" (68.58 cm)
27" (68.58 cm)
Resolution ?
1440p
1440p
Panel type ?
OLED
OLED
Panel subtype ?
WOLED
Tandem WOLED
Color depth ?
10 bit
10 bit
Screen coating ?
Glossy
Glossy
Refresh rate ?
240 Hz
280 Hz
Response time ?
0.03 ms
0.03 ms
Peak brightness ?
1,300 nits
1,500 nits
Contrast ratio ?
1500000:1
1500000:1
DCI-P3 coverage ?
98.5 %
99.5 %
sRGB coverage ?
? Unknown (LG 27GX704A-B)
? Unknown (ASUS ROG Strix OLED XG27AQWMG)
HDR ?
True Black 400
True Black 400
Pixel density ?
110 ppi
110 ppi
Local dimming ?
LG 27GX704A-B
ASUS ROG Strix OLED XG27AQWMG
Local dimming zones ?
? Unknown (LG 27GX704A-B)
? Unknown (ASUS ROG Strix OLED XG27AQWMG)

Gaming

Adaptive sync ?
G-Sync Compatible
G-Sync Compatible
Variable refresh rate ?
LG 27GX704A-B
ASUS ROG Strix OLED XG27AQWMG
Motion blur reduction ?
LG 27GX704A-B
? Unknown (ASUS ROG Strix OLED XG27AQWMG)
Input lag ?
? Unknown (LG 27GX704A-B)
? Unknown (ASUS ROG Strix OLED XG27AQWMG)
VRR range ?
? Unknown (LG 27GX704A-B)
? Unknown (ASUS ROG Strix OLED XG27AQWMG)

Ergonomics & design

Aspect ratio ?
16:9
16:9
Curvature ?
Flat
Flat
Height adjustment ?
LG 27GX704A-B
ASUS ROG Strix OLED XG27AQWMG
Tilt ?
LG 27GX704A-B
ASUS ROG Strix OLED XG27AQWMG
Swivel ?
LG 27GX704A-B
ASUS ROG Strix OLED XG27AQWMG
Pivot ?
LG 27GX704A-B
ASUS ROG Strix OLED XG27AQWMG
VESA mount ?
100 x 100 mm
100 x 100 mm

Connectivity

HDMI ports ?
2
1
HDMI version ?
2.1
2.1
DisplayPort inputs ?
1
1
DisplayPort version ?
1.4
1.4
USB-C ?
LG 27GX704A-B
? Unknown (ASUS ROG Strix OLED XG27AQWMG)
USB-C power delivery ?
? Unknown (LG 27GX704A-B)
? Unknown (ASUS ROG Strix OLED XG27AQWMG)
USB hub ?
LG 27GX704A-B
? Unknown (ASUS ROG Strix OLED XG27AQWMG)
Built-in speakers ?
LG 27GX704A-B
ASUS ROG Strix OLED XG27AQWMG
Headphone output ?
LG 27GX704A-B
ASUS ROG Strix OLED XG27AQWMG
KVM switch ?
? Unknown (LG 27GX704A-B)
? Unknown (ASUS ROG Strix OLED XG27AQWMG)

Features

Webcam ?
? Unknown (LG 27GX704A-B)
? Unknown (ASUS ROG Strix OLED XG27AQWMG)
Microphone ?
? Unknown (LG 27GX704A-B)
? Unknown (ASUS ROG Strix OLED XG27AQWMG)
Ethernet ?
? Unknown (LG 27GX704A-B)
? Unknown (ASUS ROG Strix OLED XG27AQWMG)
Picture-by-picture ?
? Unknown (LG 27GX704A-B)
? Unknown (ASUS ROG Strix OLED XG27AQWMG)

Specs last verified July 25, 2026LG 27GX704A-B: 32 of 42 specs verified (76%)ASUS ROG Strix OLED XG27AQWMG: 29 of 42 specs verified (69%)Unverified specs show as Unknown — never estimated, never scored

What reviewers say

The bottom line

The ASUS ROG Strix OLED XG27AQWMG is the clear winner, scoring 97 to 80 on our VS Score. It leads on Picture. The LG 27GX704A-B answers back with stronger Connectivity. Pick the ASUS ROG Strix OLED XG27AQWMG unless Connectivity matters most to you — then the LG 27GX704A-B is the smarter buy.

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